Always looking to innovate, iPhone 4 Kate Spade case has introduced an interactive display feature called Perch into its Flatiron retail industry location.
And according to CMO Margaret Beech the rich media component actually enhances the consumer’s experience tend to peruse the wares.
“Our establishments are great expressions of the brand, but we wanted for an opportunity to bring content to a lifetime, ” she told WWD.
Planted above a merchandising table outside the store’s front door, Perch works with the consumer by responding with photos, creative ideas and even a few games!
And so long away, it’s working quite well. Beech noticed, “We’ve seen a higher sell-through available for products on the table. ”
Perch will be at Kate Spade polka dot iPhone 4 case establishments in Orlando, Bellvue, Dallas, Boston ma and Chicago.
Kaidaer 